The most noticeable one is the new “a” character. However, there are a couple of differences. The clean, round sans-serif type of the 2014 PayPal logo may seem very similar to the one used in the previous emblem. This combination of colors evokes a sense of reliability and professionalism, showing the serious approach of the company to its mission and purpose, and at the same time readiness to implements all the latest technologies to simplify the processes. The icon is composed of a gradient blue square as a background and two overlapping letters “P” in white and a very light shade of blue, closer to sky-gray. The white, light blue, and dark blue colors make the simple and minimalist image bright and instantly recognizable. The PayPal Icon is executed in the iconic color palette of the payment system. The former is supposed to be emphasized by the monogram with overlapping double P, while the idea of forwardness is communicated through the strengthened italics. There are two key themes for the company’s new identity: connection and forwardness. It was an absolutely logical move, taking into consideration the rise of mobile technologies. The campaign was designed by San Francisco, CA-based design firm and included not only a new wordmark, but also an icon and a new PayPal interface. Probably, the most successful PayPal logo so far has been the one introduced in 2014. In 2012 the wordmark was given a minor facelift, due to which the typeface grew slightly rounder. However, some designers pointed out that the older wordmark worked better on various background colors, while the new one could not provide good contrast on certain backgrounds (blue, for instance). It was clearly an improvement in terms of legibility. Also, the typeface became cleaner, while the space between the letters grew larger. Instead of the white wordmark, the company received an emblem featuring two shades of blue. In 2007 the PayPal insignia went through a drastic change. The italicized letters were glued to each other. The lettering was executed in a modern sans-serif typeface with distinct contours and sharp angles. It was a white inscription where each of the letters featured a thick blue outline. The very first logo for PayPal was introduced in 1999 and stayed with the famous online wallet for eight years.
0 kommentar(er)
